I’m Judging You: A Fashionable Side-Eye that Provides a Dose of Good for the Soul

Would it kill labels and retailers to make clothes for women of all shapes and sizes? The afterthought of “curvy” collections at most retailers is insulting; the lines lack inspiration and fit.

~Luvvie Ajayi, Author | Side-Eye Curator~

Luvvie Ajayi is the author of I’m Judging You: The Do-Better Manual that I am celebrating! She describes herself as a Nigerian-born, American-raised Black woman and she has a lot to say about what is going on in today’s world.  As a United States-born, Sierra Leonean-raised Black woman, the moment I read her blog, I instantly got pulled into her quick wit and wordplay on real issues and real foolishness on the internet.  Luvvie needs a standing ovation for her courage to deliver her opinion in a comedic, turn-paging, side eyeing, much needed rant about the daily shenanigans of the world we live in.

Luvvie discusses a lot of issues in her book that many call ‘real talk’. The sickness that plagues “’Murica” called racism; The amazement of watching a friend work through dating a horrible man that offers amazing penile pleasure; Self-awareness about being late and the importance of your shoe game. Important issues. In between all of these issues, she took a moment to address the fashion industry and it’s inability to do the right thing by consistent inclusion of all body types when releasing new collections at the most important presentations like New York Fashion Week. Like ra-aaaaaaa-in,  I was reading this chapter while sitting on the train heading to New York Fashion Week.  In between events and shoots, I’m still reading too. Judge me.

In between looks at a shoot, I read, and my photographer caught me! #shrugs


Definition: The design and manufacture of fashionable clothes to a client’s specific requirements and measurements. Fashionable made-to-measure clothes.

See what Google said?  By definition, couture is fashionable clothing created based on the client’s measurements, and words mean things. Yet, unless you dig deeply, fashion is limited to a particular size and body type. Our brand has not yet joined the ranks of those that present regularly at NYFW, but when we do, our presentation will include designs that will be modeled by women and men with various body types and they will look fashionable and amazing in each design. The fact is: fashion belongs to everyone, not just those who fit a certain size and body structure. Everyone deserves to look good and feel good in what they wear. Everyone.

Style does not have to go on vacation just because designers need to use more material and a modicum of tailoring skill. Sheesh.

~Luvvie Ajayi, Author | Side-Eye Curator~

Shout out to Luvvie for addressing this in her first book, and shout out to the universe for ensuring that her book’s launch date aligned with New York Fashion Week. I hope more designers read this book. We all need to do better, especially when it comes to fashion and the perception of body image.  Imagine what the fashion world would look like if inclusion was a priority to the decision makers and trendsetters in the fashion industry.

Start doing better by ordering your copy of her book.  Also, if you need something couture to wear that looks fly, check us out. We know what the definition of Couture means and we are expanding our offerings because of it.

Order your copy today!  Don’t make me judge you.

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~Miss GK~

Published by I Am Gayima.

Author, Flourish or Die (AMAZON.COM) Instagram: @flourishbook Co-Founder of Amyang Fashun™ , A Lifestyle Brand Instagram: @amyang_fashun Executive Director of I Am Gayima. A Marketing Hub. Instagram: @marketinghub_iamgayima Co-Founder of Passport2Zuri, An African Travel Brand Instagram: @passport2zuri

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